Go Above!
Above is a platform that introduces a new paradigm in sponsorship management technology. Above is a daily helper that tracks your sponsorships in real-time, day by day, match by match. It creates a new standard of automated measurement, reliable data, actionable insights, and personalized reports.
The client landed with us with a logo, but with soulless communication. Therefore, the goal for us was to give life to the brand with a simple, strong, and dynamic style that reflects the human and tech brand’s ethos.
We love sports and the passion and energy that they generate. To transmit this, we focused on three elements: typography, imagery, and colors.
Typography was used as a bold and stylish element that gives voice to the excitement that lives in the sports world.
For the imagery, we draw on a curatorship of images that express the emotions involved in the sport. We complement this with electric textures and patterns that break the neutrality of the aesthetic.
We developed an integral visual communication universe for the brand, including guidelines, merchandise, and the website. For this last one, we want to keep the simplicity that characterizes the brand and combine it with strong elements such as textures and illustrations.
So here is the future of sponsorship.
